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Work Integrated MBA Digital Marketing & E-Commerce

Digital Marketing

This is one of the best career options for graduates. The Digital marketing industry is growing by leaps and bounds nowadays. In Digital Marketing one can promote services, brand or product online while sitting on a chair through digital mediums. It is one of the most sought-after career in which multiple career opportunities are creating every second. It is even shown by the statistics that digital marketing managers are getting 16% higher incentives in comparison to others.

MBA Admission Process

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Business market Invest 30% of their capital in digital marketing techniques to grow their business and around 5% in traditional marketing. The Business minds looking for branding, product imaging always find a root via digital marketing, which, increases the scope and provide youngsters with wide job opportunities with high salaries over a period of time.

The new-age Master of Business Administration degree in Digital Marketing & e-Commerce is a unique specialisation that is offered by Category 1 University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & e-Commerce. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

IIKM’s Work integrated MBA in Digital Marketing & Ecommerce incorporated with On the Job Training (OJT) model, where students are hired and trained by the employer during the time of admission at IIKM. The candidates who have been selected by the companies only be eligible to take up admission for work integrated MBA at IIKM. This innovative MBA Digital Marketing & Ecommerce program is to fulfil the career goals and transition of young aspiring minds into the thriving Digital Marketing profession. The students admitted for the work integrated MBA - Digital Marketing & Ecommerce , will be offering paid internship / OJT from the 2nd semester (Expected stipends / salaries ranging from INR 25000 –40000 Per Month)

* Selection based on entrance test and personnel interview.


The programme helps students to:

• Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.

• Create the right content and campaigns for different target groups

• Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration

• Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations



Program Attractions

• Class room teaching by corporate experts.

• Curriculum as per industry requirements.

• Student may go for international educational industrial tour (Optional with actual)

• Half of the courses will be taught by corporate trainers.

• Focus on live projects, corporate training and add on industry oriented certification (KPMG, Google etc.).

• Facilitate job opportunities in diverse sectors like Equity Research, Investment Banking Analyst, Financial Planning Analyst, Portfolio Manager, Retail Banker, Wealth Manager, Customer Relation Manager, Digital Marketing Executive and Market Analyst.

• Educational Loan facility available.

• 100% Placement support

Examinations & Assessments

1. Internal test

2. Assignments

3. Seminar presentation

4. Class tests

5. Preparatory theory and practical examination

6. Term end theory and practical examination

Eligibility :

Bachelor’s Degree of minimum 3 years duration with 50% marks (45% in case of candidate belonging to reserved category) at the qualifying Examination.

Merit will be determined on the basis of score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination. Selection Procedure: CAT/MAT/ XAT/CMAT/ATMA /IIKM-MAT & Interview

Syllabus

Program Highlights

  • The course curriculum designed as per the AICTE model curriculum for management programs.
  • Recruiter participation in training to ensure Employability.
  • An Ambitious Program with emphasis on Quality Education and its Monitoring by Industrial experts.
  • Pragmatic, Hands on practice in real time and space in industry.
  • Development of Industry Ready Graduates ensured by involvement of academia and industrial experts to fill the knowledge gaps.
  • Internship training at industry level to enable recruiters in identifying talents and graduates for employability.
  • Generating entrepreneurship through Skill development for establishing ventures, managing finance and marketing.
  • International exposure integrated in degree program to enable graduates to explore employment in international market and organizations.
  • Intensive theoretical and practical course coverage, delivering intellectual capacity of Analysis, Interpretation, Sourcing and Networking Financial and Marketing decisions for Business Management.
  • Certification by International Organizations like KPMG, Google etc to verify proficiency of graduates in Management and Business administration.
  • Number of Seats: 60

  • Medium : English

  • Duration: 4 Semesters