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The Bachelor of Business Administration Program of IIKM Introduces and Exposes the Student to various Industry-Specified Management Functions such as those on the Areas of Marketing, Finance, Human Resource etc. The BBA Program Offers 3 Years Degree Qualification, not only enable Students to Achieve a Professional Qualification but also Assists Management Graduates in Relating their Skills to the Needs of Business. The BBA Course Structure is Spread Across six Semesters in Three Years.

In the rapidly evolving landscape of business and marketing, staying ahead requires a blend of traditional business acumen and cutting-edge digital skills. Pursuing a Bachelor of Business Administration (BBA) alongside Digital Marketing education is becoming increasingly popular, offering students a powerful combination of foundational business knowledge and expertise in the dynamic realm of digital marketing. This fusion not only equips graduates with a well-rounded skill set but also opens doors to a plethora of opportunities in the modern business environment.

Holistic Business Understanding:

  • BBA programs provide a comprehensive understanding of business principles, management, finance, and organizational behavior. This solid foundation enables students to comprehend the holistic picture of how businesses operate.
  • By integrating Digital marketing into the curriculum, students learn to adapt traditional business strategies to the digital age, ensuring a well-rounded skill set that aligns with contemporary market demands.
  • Strategic Digital Marketing Skills:

    • Digital marketing is a crucial component in today's business landscape. A BBA combined with digital marketing education allows students to develop strategic skills in areas such as social media marketing, search engine optimization (SEO), content marketing, and online advertising.
    • Understanding the intricacies of digital marketing strategies empowers graduates to leverage online platforms effectively, reaching wider audiences and staying competitive in the digital marketplace.

    Enhanced Marketability:

    • The fusion of BBA and digital marketing creates a unique skill set that is highly marketable. Employers are increasingly seeking professionals who can bridge the gap between traditional business practices and the digital world.
    • Graduates with this combined expertise stand out in the job market, possessing the ability to contribute to a company's overall business strategy while driving its digital marketing initiatives.

    Adaptability in the Digital Age:

    • The business landscape is evolving at an unprecedented pace, with digital advancements driving much of this change. A BBA combined with digital marketing education equips students with the adaptability needed to navigate these shifts seamlessly.
    • The ability to understand and harness digital tools and platforms ensures graduates can keep up with the latest trends, making them valuable assets to businesses looking to innovate and stay ahead in the digital age.

    Entrepreneurial Edge:

    • For those aspiring to entrepreneurship, the combination of BBA and digital marketing provides a strong foundation. Entrepreneurs need not only business acumen but also the ability to effectively market their products or services in the digital space.
    • Graduates with this dual skill set are well-positioned to launch and manage their own ventures, understanding both the intricacies of running a business and the nuances of digital marketing to drive success.


    A Pass in 10+2 or Final year +2 students awaiting results.