MBA Digital Marketing & E-Commerce

Digital Marketing

This is one of the best career options for graduates. The Digital marketing industry is growing by leaps and bounds nowadays. In Digital Marketing one can promote services, brand or product online while sitting on a chair through digital mediums. Nowadays, it is the most sought-after career in which multiple career opportunities are creating every second. It is even shown by the statistics that digital marketing managers are getting 16% higher incentives in comparison to others.

The new-age Master of Business Administration degree in Digital Marketing & e-Commerce is a unique specialisation that is offered by Alagappa University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & e-Commerce. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

[* Confirmed Job offers from second month] MBA sessions on alternate Sunday 's
* Selection based on entrance test and personnel interview.

The programme helps students to:

• Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.

• Create the right content and campaigns for different target groups

• Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration

• Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations

Program Attractions

• Class room teaching by corporate experts.

• Curriculum as per industry requirements.

• Student may go for international educational industrial tour (Optional with actual)

• Half of the courses will be taught by corporate trainers.

• Focus on live projects, corporate training and add on industry oriented certification (KPMG, Google etc.).

• Facilitate job opportunities in diverse sectors like Equity Research, Investment Banking Analyst, Financial Planning Analyst, Portfolio Manager, Retail Banker, Wealth Manager, Customer Relation Manager, Digital Marketing Executive and Market Analyst.

• Educational Loan facility available.

• 100% Placement support

Examinations & Assessments

1. Internal test

2. Assignments

3. Seminar presentation

4. Class tests

5. Preparatory theory and practical examination

6. Term end theory and practical examination

Eligibility :

Bachelor’s Degree of minimum 3 years duration with 50% marks (45% in case of candidate belonging to reserved category) at the qualifying Examination.

Merit will be determined on the basis of score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination. Selection Procedure: CAT/MAT/ XAT/CMAT/ATMA /IIKM-MAT & Interview


Program Highlights

  • The course curriculum designed as per the AICTE model curriculum for management programs.
  • Recruiter participation in training to ensure Employability.
  • An Ambitious Program with emphasis on Quality Education and its Monitoring by Industrial experts.
  • Pragmatic, Hands on practice in real time and space in industry.
  • Development of Industry Ready Graduates ensured by involvement of academia and industrial experts to fill the knowledge gaps.
  • Internship training at industry level to enable recruiters in identifying talents and graduates for employability.
  • Generating entrepreneurship through Skill development for establishing ventures, managing finance and marketing.
  • International exposure integrated in degree program to enable graduates to explore employment in international market and organizations.
  • Intensive theoretical and practical course coverage, delivering intellectual capacity of Analysis, Interpretation, Sourcing and Networking Financial and Marketing decisions for Business Management.
  • Certification by International Organizations like KPMG, Google etc to verify proficiency of graduates in Management and Business administration.
  • Number of Seats: 60

  • Medium : English

  • Duration: 4 Semesters