MBA Business Analytics

Growing Demand of Analytics

To fulfill the growing demand for analytics the expected shortage of 100,000 decision scientists in the US alone by 2020. Spending on big data and analytics to hit $187 billion in 2019 – It’s not just that there are many careers in analytics, but that every career needs one to be analytics-enabled

Master of Business Administration in Business Analytics is a unique specialization offered by Alagappa University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sector of Business Analytics. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

The programme guides students to make extensive use of data, statistical and quantitative analysis, and modeling techniques to extract useful information.

The programme helps students to:

• Develop new insights based on analytics

• Understand business performance based on data

• Develop and apply analytics skills to real-world problems of leading industries

Program Attractions

• Class room teaching by corporate experts.

• Curriculum as per industry requirements.

• Student may go for international educational industrial tour (Optional with actual)

• Half of the courses will be taught by corporate trainers.

• Focus on live projects, corporate training and add on industry oriented certification (KPMG, Google etc.).

• Facilitate job opportunities in diverse sectors like Equity Research, Investment Banking Analyst, Financial Planning Analyst, Portfolio Manager, Retail Banker, Wealth Manager, Customer Relation Manager, Digital Marketing Executive and Market Analyst.

• Educational Loan facility available.

• 100% Placement support

Examinations & Assessments

1. Internal test

2. Assignments

3. Seminar presentation

4. Class tests

5. Preparatory theory and practical examination

6. Term end theory and practical examination

Eligibility :

BE/Btech, ME/Mtech, MCA, MSc from 2014 to 2017

Merit will be determined on the basis of score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination. Selection Procedure: CAT/MAT/ XAT/CMAT/ATMA /IIKM-MAT & Interview


Program Highlights

  • The course curriculum designed as per the AICTE model curriculum for management programs.
  • Recruiter participation in training to ensure Employability.
  • An Ambitious Program with emphasis on Quality Education and its Monitoring by Industrial experts.
  • Pragmatic, Hands on practice in real time and space in industry.
  • Development of Industry Ready Graduates ensured by involvement of academia and industrial experts to fill the knowledge gaps.
  • Internship training at industry level to enable recruiters in identifying talents and graduates for employability.
  • Generating entrepreneurship through Skill development for establishing ventures, managing finance and marketing.
  • International exposure integrated in degree program to enable graduates to explore employment in international market and organizations.
  • Intensive theoretical and practical course coverage, delivering intellectual capacity of Analysis, Interpretation, Sourcing and Networking Financial and Marketing decisions for Business Management.
  • Certification by International Organizations like KPMG, Google etc to verify proficiency of graduates in Management and Business administration.
  • Number of Seats: 60

  • Medium : English

  • Duration: 4 Semesters

Selected candidates for Work Integrated MBA - BA Program will offered following job rolles & salaries

Si.No Name of Program Eligibility Salary Employment Type Quarterly requirement
1 Data Analyst BE/Btech, ME/Mtech, MCA, MSc from 2014 to 2017 300000 Permanent 30
2 Data Engineer BE/Btech, ME/Mtech, MCA, MSc from 2014 to 2017 400000 Permanent 30
3 Data Scientist BE/Btech, ME/Mtech, MCA, MSc from 2014 to 2017 450000 Permanent 30