Post Graduate Program in Digital Marketing

Digital Marketing

This is one of the best career options for graduates. The Digital marketing industry is growing by leaps and bounds nowadays. In Digital Marketing one can promote services, brand or product online while sitting on a chair through digital mediums. Nowadays, it is the most sought-after career in which multiple career opportunities are creating every second. It is even shown by the statistics that digital marketing managers are getting 16% higher incentives in comparison to others.

Course Description

Overview of Digital Marketing

Get an overview of the business value of Digital Marketing and how it can be leveraged to achieve acquisition, conversion and retention of online customers.

Social Media and Internet Audience Profiling

Examine qualitative research methods to monitor social media demographics, and learn to identify the social media applications and strategies best-suited for reaching specific targets.

Online Analytics and Measurement

Explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns, mobile applications, online video, and other online marketing investments. Learn how analytics can help effectively identify the most profitable paths for websites by observing user behaviour, and assess the metrics critical to achieving successful campaigns

Developing a Social Media Strategy

Gain a complete understanding of the POST (people, objectives, strategy, and technology) process. Learn effective audience profiling techniques using technographics and social computing behaviours

Mobile Marketing

Gain a solid understanding of the mobile marketing landscape, examine the sector's rapid evolution, and consider current and future trends. Explore the technologies and terminology of mobile, as well as practical skills and best practices for usage.

Online Video Marketing

Learn video marketing to address four components: compelling content, engagement interactivity, integrated analytics and guaranteed audiences. Also, learn to apply Web-video strategies by creating powerful video content that will entertain, inspire and compel viewers toward action

Content Marketing

Gain the knowledge / skills to design, develop, promote and manage profitable digital, mobile and social content marketing campaigns. Learn how to create compelling and engaging content to support the customer through the buyer journey lifecycle.