The new-age Master of Business Administration degree in Digital Marketing & e-Commerce is a unique specialisation that is offered by Alagappa University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & e-Commerce. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.
The programme helps students to:
• Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
• Create the right content and campaigns for different target groups
• Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
• Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations
• Class room teaching by corporate experts.
• Curriculum as per industry requirements.
• Student may go for international educational industrial tour (Optional with actual)
• Half of the courses will be taught by corporate trainers.
• Focus on live projects, corporate training and add on industry oriented certification (KPMG, Google etc.).
• Facilitate job opportunities in diverse sectors like Equity Research, Investment Banking Analyst, Financial Planning Analyst, Portfolio Manager, Retail Banker, Wealth Manager, Customer Relation Manager, Digital Marketing Executive and Market Analyst.
• Educational Loan facility available.
• 100% Placement support
1. Internal test
3. Seminar presentation
4. Class tests
5. Preparatory theory and practical examination
6. Term end theory and practical examination
Bachelor’s Degree of minimum 3 years duration with 50% marks (45% in case of candidate belonging to reserved category) at the qualifying Examination.
Merit will be determined on the basis of score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination. Selection Procedure: CAT/MAT/ XAT/CMAT/ATMA /IIKM-MAT & Interview