MBA Business Analytics

Master of Business Administration in Business Analytics is a unique specialization offered by Alagappa University. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sector of Business Analytics. The curriculum has been prepared with industry requirements in mind and it emphasises practical, application-oriented learning.

The programme guides students to make extensive use of data, statistical and quantitative analysis, and modeling techniques to extract useful information.

The programme helps students to:

• Develop new insights based on analytics

• Understand business performance based on data

• Develop and apply analytics skills to real-world problems of leading industries

Program Attractions

• Class room teaching by corporate experts.

• Curriculum as per industry requirements.

• Student may go for international educational industrial tour (Optional with actual)

• Half of the courses will be taught by corporate trainers.

• Focus on live projects, corporate training and add on industry oriented certification (KPMG, Google etc.).

• Facilitate job opportunities in diverse sectors like Equity Research, Investment Banking Analyst, Financial Planning Analyst, Portfolio Manager, Retail Banker, Wealth Manager, Customer Relation Manager, Digital Marketing Executive and Market Analyst.

• Educational Loan facility available.

• 100% Placement support

Examinations & Assessments

1. Internal test

2. Assignments

3. Seminar presentation

4. Class tests

5. Preparatory theory and practical examination

6. Term end theory and practical examination

Eligibility :

Bachelor’s Degree of minimum 3 years duration with 50% marks (45% in case of candidate belonging to reserved category) at the qualifying Examination.

Merit will be determined on the basis of score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination. Selection Procedure: CAT/MAT/ XAT/CMAT/ATMA /IIKM-MAT & Interview

Syllabus

Program Highlights

  • The course curriculum designed as per the AICTE model curriculum for management programs.
  • Recruiter participation in training to ensure Employability.
  • An Ambitious Program with emphasis on Quality Education and its Monitoring by Industrial experts.
  • Pragmatic, Hands on practice in real time and space in industry.
  • Development of Industry Ready Graduates ensured by involvement of academia and industrial experts to fill the knowledge gaps.
  • Internship training at industry level to enable recruiters in identifying talents and graduates for employability.
  • Generating entrepreneurship through Skill development for establishing ventures, managing finance and marketing.
  • International exposure integrated in degree program to enable graduates to explore employment in international market and organizations.
  • Intensive theoretical and practical course coverage, delivering intellectual capacity of Analysis, Interpretation, Sourcing and Networking Financial and Marketing decisions for Business Management.
  • Certification by International Organizations like KPMG, Google etc to verify proficiency of graduates in Management and Business administration.
  • Number of Seats: 60

  • Medium : English

  • Duration: 4 Semesters